Japan’s “Loose Character” Trend (Yuru-Kyara)

Japanese Culture & Photography
4 min readFeb 16, 2023
Kumamon — Yuru-Kyara of Kumamoto Prefecture (video taken by Alfred Kan)

One of the most fascinating and captivating aspects of Japanese culture today is the rise of the “Yuru-Kyara” phenomenon. Yuru-Kyara, which translates to “loose character,” refers to the trend of local cities and businesses creating their own cute and quirky mascots to promote themselves. These mascots, which often take the form of anthropomorphic animals or inanimate objects, have become a beloved part of…

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Japanese Culture & Photography

Japanese culture, food, sightseeing spots, and photography. Tokyo based Asian American professional photographer born and raised in Hawaii.